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Cars that are the color of pavement
Filed Under (auto dealers, auto industry, automobiles, cars) by Douglas on 10-11-2011
Point of fact: I’m a car whore. Always have been, always will be. However, we are seeing fewer and fewer color choices on modern cars than ever before.
Especially when a car is fully loaded, the colors found on the dealer lots are more likely as not to be black outside and black inside.
I have wondered this for months. Why so few colors on the ground? I have noticed that dealers are even reluctant to special order a car in a color that’s not black/black. Why?
Salesmen will tell you that it’s because the black/black combination is what customers want. I think that the truth is more on the egg side than on the chicken side of the question.
I was talking with John, my car whore buddy who has worked in the retail auto industry for years and he told me that black/black is ordered because it can ALWAYS be dealer-traded to get something else. This keeps the franchisee from having to keep a car color that might not sell right away, and that other dealers will be reluctant to trade for. It’s the least risky choice.
Surrounded by black/black, dark gray and black, dark blue and black, silver and black, with the occasional white and black – the consumers make a choice. Do they pay full retail and wait for a color, or do they just accept a car that is indistinguishable from pavement? You know, the roads on which we drive.
Black is like damp asphalt at night.
Silver is like concrete on a dreary day – so is silver/gold and its permutations
Many whites are more like dry concrete on a sunny day than white
Dark grays are like wet pavement, pavement on a cloudy day or icy pavement
Black interiors? Here in the Southwest, where the summer sun can warm your car to a temperature exceeding 180 in just an hour? Black is insane. In casual testing, a guy at an Audi store measured a black/black car at over 40 degrees HOTTER inside than a white/beige car.
Black interior is also just .. invisible. There’s nothing there.
So – your choices on the lot are pavement with black. Or, wait and pay more. Is it that the customers are REQUESTING this combination, or is it more accurate to say that they’re ACCEPTING this combination?
Travel to any other country in the world, and the cars on the roads will remind you of a fresh bag of jelly beans – black is only used on cars in professional service.
Why are we colorless? Why do we accept this?